Project:Taylor’s Furniture

Turning everyday showroom photographs into an AI-assisted Christmas campaign—and making social media work as the store’s digital shop window.

Creative directionAI-assisted visualisationSocial advertisingRetail campaignsPaid social

The project

When social media has to be the storefront.

Taylor’s had furniture worth seeing, but the available product imagery was made up of practical phone photographs taken on a busy showroom floor.

With no website to carry the campaign, social media had to do more than announce offers. It needed to present the products properly, create desire and give local customers a reason to visit during the Christmas trading period.

We developed a new visual approach that transformed the supplied photographs into styled campaign imagery suitable for both organic content and paid advertising.

Before and after

From showroom shot to styled campaign.

Each finished visual began with a photograph supplied directly from the shop. The product remained the focus; the room, styling and campaign treatment were developed around it.

Original Taylor's Furniture showroom photograph of the Belmont sofa — Original showroom photograph

AI-assisted Taylor's Furniture campaign visual for the Belmont sofa — AI-assisted campaign creative

Original Taylor's Furniture showroom photograph of the Tara accent chair — Original showroom photograph

AI-assisted Taylor's Furniture campaign visual for the Tara accent chair — AI-assisted campaign creative

Original Taylor's Furniture showroom photograph of the Hadley sofa — Original showroom photograph

AI-assisted Taylor's Furniture campaign visual for the Hadley sofa — AI-assisted campaign creative

Original Taylor's Furniture showroom photograph of a sofa — Original showroom photograph

AI-assisted styled Taylor's Furniture campaign visual — AI-assisted campaign creative

The process

AI-assisted. Creatively directed.

AI formed part of the production process, but it was not the creative idea.

The work combined client-supplied product photography with creative direction, AI-assisted visualisation, image editing and graphic design. We developed the environments, styling and overall treatment around each item before turning the final visual into useful campaign material.

The goal was not to disguise how the images were made. It was to use the available tools deliberately—giving everyday source photography the context and presentation it needed to perform as advertising.

Clear by design: the finished work is presented here as AI-assisted campaign creative, with the original showroom photographs shown alongside it.

The campaign

A digital shop window for Christmas.

Once the products had a stronger visual setting, the finished imagery could support a more coherent run of social content and paid advertising.

Individual products, ranges, colour options and seasonal reasons to visit could be presented with greater clarity and consistency. Instead of social media behaving like a noticeboard, it began to work more like an online storefront for a business without an e-commerce website.

The campaign was built around a straightforward commercial job: stop the scroll, show the furniture at its best and encourage more local customers through the door over Christmas.

The result

A stronger reason to stop scrolling—and step into the shop.

The campaign gave Taylor’s a more considered digital shop window and a reusable library of product creative for paid and organic social.

Most importantly, it demonstrated how modest source material can be developed into more aspirational retail advertising when the tools are guided by a clear creative and commercial purpose.

What came through the Hoose

Across the project.

Creative directionAI-assisted product visualisationImage editingGraphic designSocial media creativePaid socialRetail campaignsSeasonal advertisingCampaign messagingLocal awareness

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