Project:A Few Wise Words
From a focused digital strategy brief to an embedded creative partnership spanning content, platforms, production and more than fourteen hours of finished audio.
The project
One brief that became something much bigger.
A Few Wise Words brings together insights, stories and life lessons from an extraordinary range of contributors, including Stephen Fry, Dame Joanna Lumley and Baroness Tanni Grey-Thompson.
Our relationship with founder Peter Mukherjee began more than three years ago with a focused brief: consultancy around digital strategy and social media.
As we got to know Peter, the project and what he was trying to build, that initial piece of work grew into an ongoing creative and digital partnership.
From consultant to creative partner
Growing with the work.
Strategy expanded into website redevelopment, ongoing marketing consultancy, social media, video editing, podcast production and helping grow the project’s YouTube presence.
Over time, Moose Hoose became an outsourced creative and digital arm: close enough to understand the history, challenge decisions and help decide where the project should focus next.
Find the direction
Digital and social strategy became the starting point for a wider, long-term relationship.
Build the system
Website, social, video, podcast and publishing support connected ideas with the right channels.
Open new
doors
Experiments became finished work—including high-performing organic publishing and a fully produced audiobook.
Ideas into finished work
More than filling a content calendar.
We work directly with Peter to explore ideas, solve problems and decide where the brand should focus next.
That has included developing strategies across LinkedIn, newsletters and long-form publishing platforms, creating and editing content, advising on distribution and helping turn individual ideas into finished pieces of work.
One of those experiments became a piece of organic content that found a substantial audience and generated five-figure publishing revenue—showing what can happen when the content, platform and opportunity align.
The audiobook
The latest chapter.
Most recently, the partnership led to the production of the A Few Wise Words audiobook.
We helped turn the existing book into more than fourteen hours of finished audio, handling editing, production, quality control, mastering and preparation for audiobook distribution.
The audiobook is now published through Audible, creating another way for audiences to discover the conversations at the heart of the project. The next work explores paid gifting, seasonal and evergreen campaigns to introduce it to more people.
More than a supplier
Part of the wider operation.
A Few Wise Words is a good example of how we like to work. We came in to solve one problem and gradually became a missing piece of the wider operation.
Rather than handing individual jobs back and forth, we built a close one-to-one relationship with Peter. Understanding the project and where he wants to take it means we can contribute ideas and spot opportunities without needing to be briefed from scratch every time.
What came through the Hoose
Across the partnership.
Testimonial
A few words from Peter.
“I have known Matt for many years, and he has been one of my few retained advisors, helping me with a range of projects including book marketing, design, video, podcast, audiobook and website creation.
I have always appreciated the total professionalism he has brought to everything we have worked on, as well as his commitment to getting everything done on time and to a very high standard of execution.
I would have no hesitation in recommending him highly to anyone who needs a reliable, creative, and intuitive professional to help them with even the most demanding projects.”