Wilder Coe approached us after several attempts to incorporate their 50th anniversary into the existing brand hadn’t quite landed.
Rather than redesigning what was already recognisable, we found the opportunity within the existing mark. The “50 Years” was integrated naturally into the logo’s distinctive loop, with a refined gold gradient introduced across the identity to give the anniversary treatment a more premium, celebratory feel.
The result was a simple, elegant anniversary lock-up that felt like a natural extension of the Wilder Coe brand, rather than something added on. It gave them a distinctive 50th anniversary identity that could be carried consistently across their communications throughout the year.
Sometimes the solution doesn’t need more design. It just needs the right idea.