Project:StrydAR

An embedded creative partnership helping StrydAR shape the proposition, explain the product and build a clearer route from first interest to confident purchase.

Brand positioningWebsiteCampaignsCustomer journeyDigital marketing

The project

Making complex innovation easier to understand, trust and buy.

StrydAR website shown on laptop and mobile — A clearer digital experience, designed to work consistently from desktop to mobile.

StrydAR is an innovative product in a complex market, where communicating clearly, building trust and helping customers understand something they may never have seen before are as important as the technology itself.

We reshaped messaging across the website, campaigns and customer journey to explain what StrydAR is, who it is for and how it works without drowning people in technical language.

As the work evolved, our role expanded into email marketing, CRM customisation and ongoing creative and commercial support. We became an embedded partner in the business, bringing the human benefit forward, improving the hierarchy of information and creating clearer routes to learn more, ask questions and take the next step.

Building around the customer

A better route to the right product.

As the business and product evolved, so did the way it was sold.

We helped develop the proposition, pricing and customer journey around different ways to access the technology, including purchase, rental, trials, onboarding and ongoing support.

The website and supporting communications evolved alongside it, turning a highly considered medical-device purchase into a much more understandable customer journey.

StrydAR product brochure and customer information — Product messaging carried into customer information and sales material.

Creative with a commercial job

Work built to learn and improve.

Alongside the strategic work, we’ve developed and managed digital campaigns, landing pages, lead-generation creative, webinars, social content and ongoing website improvements.

Campaign performance and customer behaviour feed back into the creative, helping us continually refine the message, proposition and journey rather than treating marketing as a separate layer.

The result is a more coherent digital presence built to support StrydAR as it moves from innovative technology towards a scalable commercial product.

Project details

StrydAR visual cueing glasses on a tabletop — Product imagery that makes an unfamiliar piece of technology feel more tangible.

A flexible identity system for websites, campaigns and supporting materials.

StrydAR campaign advert presenting the product benefits with a customer wearing the glasses — Benefit-led campaign creative built around the lived experience of the customer.

Product-led StrydAR campaign advert featuring the walking glasses — Clear, product-led advertising designed to make unfamiliar technology easier to understand.

StrydAR lifestyle campaign showing a woman wearing the glasses outdoors — Lifestyle creative placing the product naturally into everyday life.

StrydAR campaign advert focused on confident everyday mobility — Campaign messaging connecting the technology to greater confidence and independence.

Close product campaign image of the StrydAR walking glasses — A closer product view that makes the design and wearable format immediately clear.

A man wearing StrydAR walking glasses outdoors — Wide lifestyle imagery showing StrydAR as a discreet part of everyday mobility.

Answering questions earlier

A custom-built AI assistant.

People considering an unfamiliar health technology naturally have detailed questions.

We created a custom AI-powered assistant trained around StrydAR’s product and customer information, giving prospective customers a conversational way to understand the glasses before speaking with the team.

The assistant helped handle recurring questions and qualify interest. Sales came through conversations that began with the assistant, while customers reaching the team by phone tended to arrive better informed—making those conversations more useful from the outset.

StrydAR AI assistant answering a customer question — A conversational way for prospective customers to get clear, useful answers before speaking with the team.

What came through the Hoose

Across the project.

Creative directionBrand positioningMessagingWebsite strategyWeb developmentCustomer journeyProposition developmentCampaignsPaid socialLead generationContentWebinar marketingConversion optimisationAI customer assistant

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